Why Can't a Woman Be More Like a Man?

*Disclaimer, this post has nothing to do with "My Fair Lady" nor does it actually suggest women should be like men, in fact it kinds suggests the opposite, but it seemed like a great title."
I was watching a commercial yesterday during a football game. It was a commercial for I think a high-end SUV, certainly a high-end, sporty type of car. It said that most women decide on a car based upon the cup holders rather and horsepower or leather trim seats or a the beautiful finish. The commercial implied that maybe they should have asked different women. Maybe I am making an assumption but given that this was a commercial during a football game, the real sense I got was that women care about cup holders and men care about things like horsepower. The message of the commercial was that there are women out there who do not fit the cup holder stereotype. I am glad that a commercial acknowledges that there are differences in preference amongst people of the same gender. However I actually kinda wish that more men chose there cars like women, at least if the stereotypes are correct. The location of cup holders is a highly practical question. I have had car with no cup holders, which was really annoying and now I have car with four of them, which is handy even normally I do not have more than one passenger with me. Practicality is a great reason to choose a car. Whether or not a car has fancy leather seats or the highest horse-power imaginable or available seems a lot less important. I do not think we should base so many decisions on the superficial parts of the car and instead should focus more on the practical issues.

Maybe the real question is why are more commercials not targeting the practical things as a good thing. Why don't we see more commercials about where the cup holders are in a car? Why is there an attempt by marketers to make us buy things based on the superficial rather than the real in-depth stuff? Does superficial marketing really work? Or like negative campaign ads it often does not help but with an absence of real information it can seem to be effective. Anyway, I think in the end I am just disgusted that now the push of marketing is to acknowledge the differences between and within genders and yet still push people towards what I would say is the worst of both worlds, the superficial.